During its first year, the website recorded over 48,000 visits, driven by organic searches related to services, code of ethics, courses, memberships, indoor environmental quality, and air conditioning.

Of the total visits, 62% came from new users, while 38% returned to the site. This is an indicator in a sector where decisions are not immediate and require comparison, technical validation, and confidence due to the investment required. The average time spent on the site was 2 minutes and 14 seconds, well above the average for industrial services sites, reflecting real interest in the information on the website.

The bounce rate remained at 46%, which is a healthy figure considering that many visits went directly to specific service pages. On these pages, users found clear answers without having to navigate further, confirming that the content was aligned with their search intent.

From a UX/UI experience perspective, 70% of scrolling was concentrated in the first two visual blocks, which explain the company's ethics and the services it offers, reinforcing credibility.

On mobile, which accounted for 58% of traffic, visual hierarchies and spacing were optimized, reducing abandonment by 22%.